Six Simple Ways to Promote Your Business

Try these easy tactics to increase visibility, build awareness and attract more customers:

#1.    Do a Quick “Brand Audit“

Take stock of where you are and what can be improved with a quick brand audit:

  • Do you have a strong and clear value proposition? What makes your business different and / or better than competitors?
  • Look for visual continuity – using the same colors, logos, design style, imagery, etc.
  • Are your brand messages consistent? (Check your website, social media, sales pitches and conservations, as well as marketing collateral.)

#2.    Media Outreach

  • Telling your company’s story through the media.
  • Identifying story ideas that support your key messages.
  • Working with reporters to become valuable resources.

#3.    Social Media

  • Claim your space. Register the same name on Facebook, Twitter, LinkedIn (and other sites like Instagram, Pinterest, if appropriate.)
  • Establish your expertise by writing and sharing relevant content.
  • Reduce work with tools to find content for sharing and automate posting.
  • Build community by engaging customers and followers in conversations.

#4.    Community Involvement

Look for ways to become involved in local and/or business activities in the community that “fit” your organization’s brand and will help generate media coverage and develop targeted relationships. 

#5.    Customer Experience

  • What’s it like to be your customer?
  • Is your brand promise believable? Do you keep it or break it?
  • Use journey maps to better understand your customers’ perspective. Think about the whole journey from exploration and evaluation to the purchase and after the sale.
  • Listen to customers to learn where you can improve (more than surveys)

#6.    Referrals and Testimonials

  • Developing content from positive customer experiences and using it on social media, your website, case studies, e-newsletters, etc.
  • Creating a referral program that is easy for your happy customers to participate in and recommend your company to potential new customers.

DOWNLOAD the handout.

From the MBA presentation by Pat Check of Latitute34pr and Joellyn Sargent, the Claravon Group. Copyright 2016.

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